The Beginner-Friendly, Ultimate Guide to Technical SEO
The Beginner-Friendly, Ultimate Guide to Technical SEO
4 April 2025
SEO Website
In simple terms,technical SEO focuses on improving your website’s architecture and infrastructure so search engines can crawl and index your site efficiently. Crawling and indexing help to make sure that search engines (such as Google) are aware of your site, as well as the changes and updates that are available on your site.
Technical SEO focuses on improving your website’s architecture and infrastructure so search engines can crawl and index your site efficiently. Crawling and indexing help to make sure that search engines (such as Google) are aware of your site, as well as the changes and updates that are available on your site.
Key Pointers to Improve Your Technical SEO:
Website Speed Optimisation: This is the process of improving your website to help it load and display faster when users use it. Listed below are actionable changes you can make to improve your website’s load time.
- Use a Content Delivery Network (CDN) to load pages faster.
- Optimize images with compression tools like TinyPNG or ImageOptim.
- Minify CSS, JavaScript, and HTML files.
- Enable browser caching to improve load speed.
Mobile Friendliness:
Since mobile phones make up 62.45% percent of internet traffic, it is very important to make sure your website is mobile friendly. Here are a few measures you can put in place to ensure that:
- Ensure your site is responsive and adapts to all screen sizes.
- Test your website using Google’s Mobile-Friendly Test tool.
- Optimize touch elements (buttons, menus) for easy navigation on mobile devices.
- Using an SSL certificate to enable HTTPS (this is a ranking factor in Google).
- Regularly updating plugins, themes, and CMS software to prevent security vulnerabilities
Website Security (HTTPS)
Hypertext Transfer Protocol Secure (HTTPS) helps to secure websites by encrypting data transmitted between a browser and a server, this ensures data integrity. You can secure your website by:
XML Sitemaps & Robots.txt
XML Sitemaps lists all the URLs on a website, this helps search engines like Google fond, crawl, and index the site’s pages more efficiently. Robots.txt file helps to tell search engines which pages and directories should and shouldn’t be indexed for search results. To get more out of your technical SEO process, you should:
- Generate and submit an XML sitemap to Google Search Console.
- Use a robots.txt file to guide search engine crawlers on which pages to index
With all of these effectively done, you can almost be certain that the technical part of your SEO is covered, and fully so.
The Good digitals have a specialised team of SEO expert who can help take your business from where it is now, to where you want it to be. Get in touch with us today
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